Snow Tha Product: "To Anywhere"

I have not reviewed a great deal of hip-hop this year as the bulk of it has been garbage. However, I was really looking forward to this album and finally tracked it down, it came out without a great deal of fanfare. The first track is poppier than I expected with Snow singing more than rapping, though she does cut loose in a few places. It's a laid-back track and really well done. She fires off in Spanish going into "Bajala". "Ranchito" is darker and finds her flow kicking in when she raps in English on the verse, though at 48 seconds it is more of an interlude. "Cash Cash" is more of what you might want from her, it's smart and aggressive in equal measure. 

"Not Today" gets more personal lyrically, it slaps pretty much from every direction. Her male counterparts need to take notes when it comes to songwriting. "Butter 2" might not be as impressive as the first version of "Butter" but it works for what she is doing. I like the darker tone to this album, as the music makes you feel like you took some painkillers the way it chills. "Tulum" switches back to a Spanish flare. Her voice cruises in a fluid place between singing and rapping. On songs like "Sola" the language barrier is rendered null as the music becomes the universal language with the cadence of her voice and how it rides the driving beat. "Pina" is more casually paced and leans a pop direction, so it is not as effective in this regard, but is still a good song. The song after this one falls along similar lines and gets similar results.  

"Avioncito" is smoother and emulates more mainstream pop in many ways though, though from the perspective of Latin radio. "Jarabe" is a little more upbeat but feels like it could just as easily be someone like Doja Cat. From a production standpoint it is easy to hear how someone like the Weeknd, has influence the market with this woozy production style. It is not until "No Hay Mas' that she bumps back with the kind of feel that resonates more as who she is. "For Real" teases the song "Say Bitch" but falls back into the albums poppier direction.  I will round this down to a 9, as it falls a little more middle of the road, however, it is still a great album in that it finds her trying new things and not making the same album twice, it might just take me a little time for it to grow on me.