This album makes no attempt at draping things in goth window dressing, and we get to see who Hoaxed are: a grunge band. The riffs are more arena-rocking, even when they add tension to a song like "Kill Switch", which at times finds them beginning to drift toward the more straight-up rock n' roll side of grunge. Sonically, they hold a great deal of common ground with the Pretty Reckless, though with more of a penchant for minor ket melodies. At times it casts a somewhat witchy shadow n things when it comes to "Promised to Me ", but this album is nowhere near as dark as the previous one.
I like how they vocal are produced as they have the right amount of effects on them and are not too forward in the mix. There is more melancholy; this is best heard on "The Fallen." They go into a more streamlined commercial approach with "Dead Ringer." If this were the 90s, you might argue that the upbeat "Wretched" was also more radio-friendly. Though it does build into a heavier stomp. There are screamed vocals throughout the album that find themselves echoing out from the edge of the mix, which I am just mentioning here as an attempt to be more metal.
They occupy a similar sonic space as Freeze the Fall when we get deeper into the album, and melodies become a little more ethereal against the hard rock punches. The vocals to the last are a little hookier and work for me. I will go ahead and give this album a 9.5, as they feel more in touch with who they are as a band, which sells me more on the songs. The hookier moments on this album are pretty awesome; it might take some time to grow on me, but fans of anthemic brooding rock from the 90s will dig this.






